English Bridge Flowers
Hand painted lettering and signage for English Bridge Flowers, a florist in Shrewsbury Indoor Market
The colour palette was selected to be gentle, inviting and complement the colours of the flowers in the shop.
The menu was designed to help give customers a starting point when placing and order so that the market stall felt approachable and welcoming.
The writing also encouraged customers to "Ask About: Weddings, Funerals and Workshops" - services that passing customers might not otherwise know were available from the shop.